“Growth Hacking is not just a concern of sales and marketing, but of product, engineering and support too. It is this organization-wide commitment to growth that ultimately sets these companies apart.”
– Sean Ellis, Growthhackers.com –
WHY THIS CANVAS?
FULL MARKETING FUNNEL
The canvas consists of 3 strategic blocks that go through the complete marketing funnel:
A: The customer journey of the target group with the corresponding value proposition
B: The traction channels for growth
C: The data to be collected
DEFINING THE STRATEGY
The edge of the canvas offers space for defining objectives and making assumptions that need to be validated (1-7 in the picture above).
The proposition and the target group are used to work on concrete personas. The growth objectives are used as a fundament for defining value and revenue.
“Bammboo’s canvas is a good tool to bring our different disciplines and partners together. Bammboo’s sharp questions and critical eyes helped us to first define a common goal and then gain insight into what data is needed and what metrics we will focus on.”
Wendy Persoon, Innovation Manager ARAG