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Your Go-To-Market framework for Growth

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“Growth Hacking is not just a concern of sales and marketing, but of product, engineering and support too. It is this organization-wide commitment to growth that ultimately sets these companies apart.”

– Sean Ellis, Growthhackers.com –

WHY THIS CANVAS?

FULL MARKETING FUNNEL

The canvas consists of 3 strategic blocks that go through the complete marketing funnel:

A: The customer journey of the target group with the corresponding value proposition
B: The traction channels for growth
C: The data to be collected

DEFINING THE STRATEGY

The edge of the canvas offers space for defining objectives and making assumptions that need to be validated (1-7 in the picture above).
The proposition and the target group are used to work on concrete personas. The growth objectives are used as a fundament for defining value and revenue.

FROM STORY TO CHANNEL

The channels section represents the executive part of the canvas, showing that especially the transition between the different channels is key. Each channel in those steps is aimed at conveying a unique part of the story to the potential customer.

FROM TARGET GROUP TO CUSTOMER

The canvas has two sides. The left side is focused on finding the target group, the right side is focused on serving the customer and improving the proposition.

Let’s meet and talk growth

“Bammboo’s canvas is a good tool to bring our different disciplines and partners together. Bammboo’s sharp questions and critical eyes helped us to first define a common goal and then gain insight into what data is needed and what metrics we will focus on.”

Wendy Persoon, Innovation Manager ARAG

The Growth Model Canvas is developed by
Growth strategy agency BAMMBOO.

© 2023 Growth Model Canvas. - AMSTERDAM

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